About — Two jobs, one me
I hire people for a living — and film the rest of my life.
Hi, I’m Sabrina. I live in London. From Monday to Friday I’m Head of Talent at Growthscribe, where I lead a tiny but mighty team — one HR partner and one HR intern. We hire, onboard and keep people happy.
The rest of the time, I film my life: travel, food, fashion, makeup, sports and gym. Same girl, no filter switch. The outfit I wore to interview someone is the same one I wore to dinner.
My viewers are women in their 20s and 30s who work hard and still want a nice life. If that’s you — welcome. If you’re a brand who wants to reach them — let’s talk.
The day job
Now
Head of Talent — Growthscribe
Team
1 HR partner · 1 HR intern
Before
People Ops Lead at a Series-B SaaS
I’m good at
Hiring · Onboarding · Keeping culture human
The other job
I post about
Travel · Food · Work · Fashion · Makeup · Sports · Gym
Where
TikTok · Instagram · Facebook . Youtube
Vibe
Warm, honest, easy to watch
Who watches
Working women, mostly 24–38
A normal week, in 7 lines
Mon
Office. Three interviews, one coffee too many.
Wed
Tennis class (still a beginner). Writing offer letters.
Fri
Half-day. Train or short flight if I can swing it.
Sun
Long run. Plan the week. Reply to brand emails.
Tue
Gym 7am. New starter lunch. Filming an outfit reel after.
Thu
Cooking something easy. Testing a new mascara on camera.
Sat
Walking a new neighbourhood. Eating my way through it.