Sabrina
Sterling
A creative balance. Head of HR at Growthscribe by day, lifestyle curator and digital storyteller by night. Bridging the gap between professional excellence and aspirational living.
Based in Boston · Open for brand work — 2026
145k+
TikTok Community
12%
Avg. Engagement
40+
Brand Partners
HR Lead
Growthscribe
About — Two jobs, one me
I hire people for a living — and film the rest of my life.
Hi, I’m Sabrina. I live in Boston. From Monday to Friday I’m Head of Talent at Growthscribe, where I lead a tiny but mighty team — one HR partner and one HR intern. We hire, onboard and keep people happy.
The rest of the time, I film my life: travel, food, fashion, makeup, sports and gym. Same girl, no filter switch. The outfit I wore to interview someone is the same one I wore to dinner.
My viewers are women in their 20s and 30s who work hard and still want a nice life. If that’s you — welcome. If you’re a brand who wants to reach them — let’s talk.
The day job
Now
Head of Talent — Growthscribe
Team
1 HR partner · 1 HR intern
Before
People Ops Lead at a Series-B SaaS
I’m good at
Hiring · Onboarding · Keeping culture human
The other job
I post about
Travel · Food · Work · Fashion · Makeup · Sports · Gym
Where
TikTok · Instagram · Facebook . Youtube
Vibe
Warm, honest, easy to watch
Who watches
Working women, mostly 24–38
A normal week, in 7 lines
Mon
Office. Three interviews, one coffee too many.
Wed
Tennis class (still a beginner). Writing offer letters.
Fri
Half-day. Train or short flight if I can swing it.
Sun
Long run. Plan the week. Reply to brand emails.
Tue
Gym 7am. New starter lunch. Filming an outfit reel after.
Thu
Cooking something easy. Testing a new mascara on camera.
Sat
Walking a new neighbourhood. Eating my way through it.
Content Pillars
Fashion & Makeup
Outfits that work from a 9am stand-up to dinner. Plus the makeup that actually lasts through both.
Travel & Food
Weekend trips, slow mornings, and the small cafés worth flying for. Real bills, real menus, real maps.
Work & Gym Life
What a Head of Talent really does all day, the gym split that keeps me sane, and the weekly sports I’m bad at on purpose.
Selected Collaborations
Want to work together?
Open for brand campaigns, hotel and restaurant trips, and talks on hiring, team culture and life as a working creator. Quick replies, honest answers.